Join My FREE ADHD Entrepreneur Community
Blog graphic with pink floral background and bold text reading 'The #1 Emotional Habit Holding Female Entrepreneurs Back' – rebeccabranham.com

The #1 Emotional Habit Holding Female Entrepreneurs Back

emotional regulation mindset strategies Apr 07, 2025

You know that moment when you know what you want to do…
…but you just can’t bring yourself to do it?

Or when you’re finally making progress—and one comment, one mistake, or one off day derails the whole thing?

You tell yourself you’re inconsistent.
You think you’re unmotivated.
But what’s actually running the show?

Emotional avoidance.

That’s the habit that’s holding you back.


What Emotional Avoidance Really Looks Like

It’s easy to think emotional avoidance is about stuffing things down or pretending everything’s fine.

But for most of us?
It looks way more subtle.

It looks like: ✔ Ghosting your to-do list because you feel behind
✔ Pushing down disappointment until it turns into resentment
✔ Snapping at your partner because your body doesn’t feel safe expressing sadness
✔ Changing your launch plans at the last second—because sitting with discomfort is harder than reworking your strategy
✔ Numbing out with social media, snacks, scrolling... and calling it “rest”

And here’s the hardest part:
This doesn’t just affect your business.
It touches everything.

How you parent.
How you communicate in your relationships.
How you take care of your body—or don’t.
How long you sit in self-doubt before you let yourself feel your way out of it.


Why Emotional Avoidance Happens

Avoiding your emotions isn’t a character flaw.
It’s a nervous system response.

If your body has learned that big feelings = danger,
you’re going to do whatever it takes to avoid them.
Even if that means sabotaging your goals.
Or playing small.
Or staying stuck in a pattern you swore you were done with.

But here’s the thing no one tells you:
Emotions don’t go away when you avoid them.
They just find sneakier ways to control you.


The Way Out? Learn to Regulate Before You React.

You don’t have to “master” your emotions.
You just need to learn how to sit with them—without letting them run the show.

That’s what I’m teaching in my upcoming workshop:
Regulate Before You React: Tools to Stay in Control Under Pressure

We’re going deep into:
✔ How emotional avoidance shows up in business and life
✔ Why your body defaults to fight/flight/freeze—and how to reset it
✔ What to do in the exact moment a spiral starts
✔ And how to finally stop quitting on yourself every time it gets hard

If you’ve ever:

  • Said “I’m fine” while silently unraveling

  • Procrastinated on something important because it felt emotionally risky

  • Felt stuck in a pattern you couldn’t explain

  • Or avoided taking action because you couldn’t handle another disappointment

Then this workshop is for you.


This Work Changes Everything

When you stop avoiding your emotions and start regulating them, you:
✔ Communicate more clearly
✔ Show up more consistently
✔ Make better decisions
✔ Recover faster after hard days
✔ Feel steady—not just in business, but in your life

You don’t need more motivation.
You need support that teaches you how to stay present—even when it’s hard.

Click here to learn more about the workshop.
Because the life (and business) you want is waiting on the other side of your next emotional spiral.
Let’s stop avoiding—and start regulating.

Struggling with Procrastination & Overwhelm?


Get my free Six-Figure Momentum Workbook and learn how to take action & stay consistent—without burnout.